The book is selling incredibly well online, but Dave also has a carload of these things with him at all times and sells them every day to people he meets.
Yesterday he was at the Horseshoe Casino (probably researching for his next book; either an homage to flashing lights or oversized horeshoes), when he played poker with a man named Fat Ali.
I don't want to say what Fat Ali's brothers will be receiving as holiday gifts this year, but he asked Dave to mention this on the blog. Here goes: "Special shout out to Fat Ali who will be spreading holiday cheer to his six bald brothers this Christmas."
By the way, we're having a little party for The Balding Handbook this weekend and we need your advice. Is there a thematically appropriate beverage or food we should serve? Send your ideas to firstname.lastname@example.org